Market Research Innovation HUB

In today’s fast-paced business world, data is king.

It’s the lifeblood of any organization, providing valuable insights into customer behavior, market trends, and industry developments. However, with so much data available, it can be a daunting task to sort through it all and extract meaningful insights. That’s where our market research innovation hub comes in.

Our innovation HUB includes all of the following capabilities and products, that you can choose from:

  • Implementation of machine learning and AI models, customized to your specific needs;
  • State-of-the-art models applied to your data that help you explore your data from new angles;
  • Deployment of customized dashboards, tailored for your market research needs.


We specialize in creating customized machine learning and AI models that help businesses make sense of their data. Whether you’re looking to segment your customers, classify their behavior, or predict their decisions, our innovation hub has the tools you need to succeed.

How does our process work?

  1. Identify. In preliminary conversations, we identify and understand your business needs and goals:
    • What are the challenges that the business is currently facing?
    • What has been done in the past?
    • Does the business have data? is there enough of it to build a model?
  2. Goals. We set the goals of our work, and how it fits into your processes.
    Are we providing insight in a presentation? is it a dashboard? static or dynamic (updating)? is it a real-time model interface (API)?
  3. Data. A good project starts with good data. We gather the data by establishing communication with your IT department. Characterizing what fields we will get, how we secure it, and in what formats.
  4. Exploration. We explore the data. Using our data-science magic, we communicate with you: in this phase expect to get initial insights and to be able to direct us with your inputs, as we learn together from the data.
  5. Train and Test. Depending on the goals we defined together with you, we will probably start training models and testing them, ensuring that the model’s performance delivers the value that your business needs.
  6. Deliver and Deploy. We deploy the models so that you can use them continuously. It might be as an API (application programming interface) that your development team can use or a dashboard that helps you simulate various scenarios and make decisions.

Contact us today to discuss how we can help you foster data-based innovation in your organization and achieve your business goals.

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