How Often Should You Survey Customers? Striking the Right Balance
When it comes to customer satisfaction and service quality, companies face...
AI is Changing How We Explain and Make Sense of Data Visualizations
As data scientists, clarity in our messaging and communication is essential....
New Product Go/No-Go Made Easy: Market Research Insights
So, you’re launching new products and are unsure how, what, where,...
The Different Shades of Accuracy
One of my customers requested that we develop a prediction model and set...
Determining Sample Size and Ensuring Representativeness in Research
In the field of data research, where the main goal is to provide insights...
Is it worth it? The cost of better AI
As data scientists, we always strive to be accurate in our machine-learning/AI...