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We're a Data Science consultancy for Market Research & we make NEW sense

The old ways of doing market research are not enough in today’s disruptive environment.

We at Sarid are pioneering by fusing data science with market research and creating cutting-edge clarity.

You got my attention

Are you familiar with these challenges?

  • Struggling to foster innovation
  • Overwhelmed by cluttered presentations
  • Receiving reports lacking deductions and business understanding
  • Facing delays due to overburdened internal data science/BI/analysis teams
  • Uncertain about the validity or reliability of your current methods and tools
  • Encountering difficulties in engaging stakeholders and conveying your message
See how we solve them

Our solution deck will make NEW sense for you

We ❤️ Data Science and Market Research.
Using the data-science toolbox 🛠️ we transform business challenges into actions.

Market Research Innovation HUB

We create machine-learning and AI models customized for your business. Choose one of many end-user products available, such as a presentation, a customized dashboard, or a deployable API showing how customers are segmented, classified, and predicting their decisions.
Learn more about our process >

Simple Presentations Deep dive dashboards

We’re all about efficiency. We provide concise presentations for decision-makers accompanied by a friendly dashboard interface. The interface helps build trust in the insights and acquire intuition. It allows for a deeper dive and understanding.
Jump into the waters >

Insightful Synergy

We love data but understand the value of learning from you. As part of our process, we invest time in comprehending your domain and business operations from your perspective, ensuring our results are also grounded in a deep understanding.
Tie up loose ends >

DSaaS (Data Science as a Service)

We provide DSaaS (data science as a service). We create working teams that specialize in your domain and provide support for any analysis task that your internal data teams are not getting to.
Let's navigate together >

Validity and reliability verification

Our professionals can apply modeling techniques to verify validity and reliability. Upon running our models, we provide recommendations on how tools can be improved.
Learn about validity and reliability >

Decision-maker simulation dashboards

We’ve collaborated with diverse stakeholders and executives, whether they’re data-oriented or not. We understand the nuances of effective communication and tailor our approach. We produce simulation dashboards that make the learning experience more engaging.
Learn about simulation dashboards >

Enhance your market research capabilities today with a partner who combines data science with real-world business understanding.

Why us?

As a boutique research institute on a mission to boldly go beyond the trivial, we are curious and analytic, innovative and creative by nature.

  • Experience: we’ve been in business since 1991
  • We’re worked in +15 verticals
  • We’re a team of seasoned professionals (PhDs, MSCs)
  • Proven track record (70% repeat customers)
  • Proprietary software (sarid-verse R libraries)
  • Technological abilities: R, Python, shiny apps, machine learning, cloud infrastructure

About us

Take us as your partners in this thrilling journey of NEW discovery, insights, and foresight.

We make NEW sense but you can trust us in the OLD sense of the word.

Meet the team

We walk the talk

The client: A B2C service provider with online commerce

The problem: improve sales by personalizing the sale process

Our services: 

  • Consulting internal data science teams on model training
  • Deploying a test environment and proof of concept
  • Assisting DevOps teams in architecture
  • Consulting on regulatory and cyber aspects
  • Implementing the model on cloud infrastructure for testing
  • Experiment design
  • Automated reports on KPIs and model performance (daily resolution), comparing experiment groups, demographics, platform, etc.

The client: The Israeli ministry of tourism

The problem: estimating tourist expenses in Israel in multiple areas (lodging, sightseeing, transportation)

Our services: 

  • Survey building
  • App development (personal expense reporting app)
  • Managerial dashboard (showing the results)
  • Project management and tourist recruitment
  • Identifying outliers and data cleaning
  • Analysis of results and development of tourist expense model

The client: Tel-Aviv university (Personal Medicine Research, funded by the ERC)

The problem: Recruiting and maintaining a panel of 5,000 subjects for a period of two years: using an app and a garmin smartwatch (in order to develop prediction models for respiratory diseases).

Our services: 

  • Developing a management dashboard
  • Recruiting subjects to the experiment
  • Experiment management
  • Ongoing analysis of participation rates, and churn mitigation efforts
  • Creation of automations to support ongoing management

The client: for The Israeli government (in collaboration with TASC consulting group)

The problem: Internal organizational feedback for all of the Israeli government employees (40K+ employees). Annually (third year in a row).

Our services: 

  • Survey building
  • Response rates tracking dashboard
  • Integration with customer’s email/SMS distribution tools
  • Creation of more than 50 power point presentations (via automation) to gov office CEOs

The client: a political and policy research consulting firm

The problem: Clustering the population into distinct groups with political identities

Our services: 

  • Analysis of survey data
  • Unsupervised learning: correlations, principal component analysis, clustering
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Sarid Research Institute was founded in 1991 by Dr. Joseph Sarid and Dr. Miriam Sarid.The institute has aimed from the start to provide applicative solutions with methodological tools, in the highest possible level. Through our research we help our

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How machine learning is used in social networks?

Adi Sarid April 27, 2023

My daughter just turned 9. A few months ago, she asked me to uninstall the TikTok app from her mobile phone. TikTok started showing her videos of animal abuse, probably because its recommendation algorithm thought it would increase her viewing time. How is that related to machine learning though…?

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